Push Technology is a prototype of an electronic module for civil airplane. Here the logo case study:
When I start this project I immediately think that I can use the old vintage style logo of aviation company as inspiration. This is an old '50 years style logo
I had try to play with a circular shape in old turquoise color and handwriting font
With the same font in a dark blue Pantone with a classic old shape with the tagline inside in dark red. These are the classic '50 years color
This is an other version in a classic '70 years style
This is a clean minimal version in red and blue with a shape and an arrow like a plane
This version is made to have a modern and informal version
Finally, this 2 version are build with classic old color. The client has choose the version in turquoise and orange. All the logos are built with Pantone palette

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